New Store Concept for Intersport Berlin

In October 2017, Intersport Germany opened its first three pilot stores in Berlin and Potsdam in the so-called "Future Store" style. Integrated digitalization with large displays, touchscreens, LED walls, and more allows this revolutionary store concept to bring sports to customers across all possible channels. With the hardware we provided, the large-scale advertising space in the windows can be filled with digital content, and in the Experience Center, Action Place, and Pro Place, customers are drawn into the world of sports through vibrant video clips.

The installed digital kiosks also allow customers to locate unavailable items in one of the other three stores, or order directly through Intersport Germany's online shop for home delivery. The displays in the sports shoe area provide a comprehensive view of the entire "Future Stores" assortment and the availability of the desired item.

We say: an innovative and revolutionary way to integrate digitalization into everyday stores. This unprecedented store concept delights and offers everything a sports enthusiast could want, from personalized shoes and jerseys to online connectivity and LED wall scenography.