Karstadt Sports now uses DooH in the shop window

Something is happening: Since early 2015, shopping window screens have been installed in five Karstadt Sports stores. The rollout continues, and the screens are now being marketed and booked.

In the shop windows of Karstadt Sports, 8 m² DooH screens have been installed in each store. According to the marketer, these are LED screens with a 5 mm pixel pitch and a luminance of 2,600 mcd/m². Ridotto Media now exclusively markets the digital shop windows at Karstadt Sports together with Mediativ AG. Ridotto has thus secured a new claim in the sports retail sector. The Munich-based specialist marketer for digital PoS media currently markets the instore TV of Karstadt Sports as well as the instore TV of Intersport Germany.

Across Europe, the chain has been digitalizing its PoS for several years. This is a new branch for Ridotto and its partner Mediativ AG from Stuttgart, who designed the offering and act as the technical general contractor. The new Karstadt Sports portfolio currently includes the five locations Berlin, Bremen, Dortmund, Hamburg, and Munich. More locations will be added. The first campaigns are already running. A three-minute program loop is played on the screens, allowing up to six advertisers to have presence. The daily broadcast time is 14 hours with a frequency of 20 rotations per hour. Locations such as Neuhauser Straße in downtown Munich are very attractive for brands and companies.