Lift & Learn - sensor-based digital signage at the POS

Our partner LIGANOVA, a leading agency for brand experiences at the point of sale, designed an interactive counter for a beauty client.

We developed and implemented a sensor-based application. When a hair styling device is lifted ("lift"), a 24" monitor next to it shows information and tips ("learn") about the product.

The display "responds" triggered by the consumer's action. Curiosity and playfulness are engaged. Customers interact directly with the product and brand, with dynamic content displayed.

Additional large-format displays around the counter show brand and product content for a complete experience.