brands n' mind Berlin, Ku'damm 65

In cooperation with Mediativ AG, a pop-up stage opened under the label "brands 'n mind" on the Ku'damm in Berlin.

On 160 sqm, manufacturers and brands who want to present their latest products to an engaged audience in premiere and make them tangible are given a stage. Innovative new products in technology, lifestyle, and fashion, previously only showcased digitally, become physically experienceable here. Store visitors can interact, experiment, try them on, and receive advice.

In collaboration with exclusive partner SAMSUNG, products are staged in brand-appropriate digital worlds on the latest displays, monitors, touch systems, and mobile devices from the South Korean global player: both backdrop and use case in one.