Grand opening at Potsdamer Platz: Intersport Voswinkel & Mediativ AG technology

We are thrilled to present Mediativ AG's latest project: implementing our innovative digital signage display and software system in the brand-new Intersport Voswinkel store at Potsdamer Platz Berlin, The Playce! Equipped with numerous Iiyama monitors, this store sets new standards in digital customer consultation.

The Playce made headlines by opening five new stores, showing the energy and future of retail in Berlin's heart. These openings expand shopping and entertainment options, refresh the fashion segment, and attract culture and lifestyle fans with a promising new selection.

Intersport Voswinkel stands out: opened on March 21, the 830 m² store offers everything sports enthusiasts need. From premium sportswear to specialized running shoe advice using advanced digital analysis to find the perfect shoe for every foot.

The Mediativ team is proud to be part of this project. We are excited to innovate the customer experience and shape the future of physical retail with a digital “wow” factor!